World Wildlife Day: Bullet Echo & PlanetPlay celebrate with limited-time in-game event
Leading developer ZeptoLab has joined not-for-profit PlanetPlay’s award-winning Make Green Moves campaign, launching a special in-game event for its smash hit mobile title Bullet Echo in celebration of World Wildlife Day (today, March 3).
Running until March 6, the Bullet Echo Wildlife Festival invites the game’s global player base to help protect the natural world through exclusive rewards, daily challenges and limited-time DLC.
As part of PlanetPlay’s ongoing Make Green Moves campaign, profits from the Wildlife Festival after developer revenue share and transaction costs will support Gold Standard-certified environmental projects spanning reforestation, clean energy, and water conservation.
Wildlife-Themed Rewards
With over 10 million downloads and approximately 120,000 monthly active users, Bullet Echo (www.bulletecho.game) is one of mobile gaming’s most dynamic competitive tactical team shooters.
The Bullet Echo Wildlife Festival will see players take part in a themed in-game celebration featuring exclusive ‘Panda’ cosmetic rewards and progression bonuses, unlocked by completing daily challenges across different game modes using rotating character classes, encouraging everyone to experiment with new strategies and playstyles.
Two limited-time offers will be available depending on a Bullet Echo player’s Trophy level, priced at $5 and $15. Rewards include:
Exclusive Panda Profile Avatar
Joker Cards
In-game currencies (Bucks, Nuts, Coins)
Random personal and squad gear
Valuable progression boosts
Games That Create Impact
Bullet Echo’s Wildlife Festival builds on growing evidence that players are keen to engage with green-themed content when it is integrated in an entertaining and authentic way.
PlanetPlay’s global Play2Act research initiative, developed with the United Nations Development Programme (UNDP), has shown that 79% of players exposed to environmental content in games went on to make greener lifestyle choices.
PlanetPlay has to date channeled over $2.2 million into Gold Standard certified environmental initiatives through its PC games marketplace, in-game activations, and industry partnerships. Projects supported include biodiversity restoration, cleaner cookstoves in Kenya, renewable energy initiatives and reforestation efforts.
Rhea Loucas, CEO of PlanetPlay, said: “World Wildlife Day is a powerful reminder that protecting biodiversity requires collective action. By integrating the Wildlife Festival into Bullet Echo, ZeptoLab is showing how even fast-paced competitive games can create space for positive impact. When players engage with content they love and know it’s contributing to verified environmental projects, it transforms gameplay into something even more meaningful.”
Vyacheslav Konchits, Head of Player XP at ZeptoLab, said: “For World Wildlife Day, we're dropping the Wildlife Festival into Bullet Echo. Partnering with PlanetPlay lets our community do some real-world good without turning the arena into a nature documentary. The food chain stays competitive - we're just helping the wild, too!”