Upin and Ipin launch into the world of the PlayStation 5 in a landmark commercial following the game's release.
Malaysia's beloved animated twins, Upin & Ipin, make their console debut in a new PlayStation 5 commercial, marking a historic milestone for Southeast Asian intellectual property on the global stage. The commercial promotes the release of Upin & Ipin Universe, their first major console game, which is now available on PS5 and PS4.
This is the first time that an indigenous Malaysian intellectual property (IP) has received official promotional support from PlayStation, including placement on its official English-language YouTube channel - marking a significant milestone in the representation of the region in gaming.
"We're incredibly proud to see these Malaysian icons receive such significant support from PlayStation," said Stefan Baier, EVP and Co-Founder of Streamline Studios. 'This isn't just a game - it's a celebration of Southeast Asian creativity and a signal to the world that regional IP can go global.'
Developed for the PlayStation 5, PlayStation 4, PC and other platforms, Upin & Ipin Universe takes players on an emotional, action-packed journey filled with humour, puzzles and cultural references that fans of the iconic series will instantly recognise.