Thirdverse Launches Publishing Support Service for Global VR Game Publishers in Japan

Thirdverse, Co., Ltd a leading VR development studio and publisher, today announced its new Japan Publishing Support Services, tailored specifically for international VR game publishers aiming to enter the lucrative Japanese market. This service follows the recent triumph of "SOUL COVENANT," which topped the PSVR2 Store sales in Japan, demonstrating Thirdverse’s unparalleled expertise in navigating the unique and challenging Japanese gaming landscape.

Thirdverse’s Japan Publishing Support Service offers a comprehensive suite of services designed to maximize the reach and impact of VR games in Japan:

  • Community Management: Including Discord operations, user support, campaign planning, translation of game updates, and live community broadcasts.

  • Japan Media Management: Handling major social media platforms in Japanese, collaborates with key media, and creates impactful press releases and campaigns.

  • Influencer Marketing: Engaging with top content creators to craft campaigns that resonate with Japanese audiences.

  • Online Advertising: Executing targeted social media advertising campaigns across platforms like Facebook, Instagram, X, and TikTok, and collaborates with Japanese local game media.

  • Merchandising: Managing the production and sale of character goods and organizing exhibitions at major game expos.

  • IP Collaboration: Leveraging established relationships with major Japanese IPs for collaboration and licensing opportunities.

  • PSVR2 Launch Support: Offering specialized support for PlayStation VR2 launches, including QA and store publishing.

  • Localization and Culturization: Providing comprehensive localization services, ensuring cultural and legal compliance, and securing talented Japanese voice actors for projects.

Proven Track Record
The launch of Thirdverse's Japan Publishing Support Service is backed by a proven track record of success, as demonstrated by the overwhelming popularity of "SOUL COVENANT" on the PlayStation VR2 platform in Japan and Asia markets. This initiative is part of Thirdverse’s commitment to supporting foreign publishers in navigating Japan’s complex but lucrative gaming market, fostering global connections, and enhancing cultural exchange through gaming.

16. Mai 2024, von Thore Varga