The Pre-Show #1 Announced for London This November
PressEngine, a leading PR & Influencer Marketing platform today officially announced The Pre-Show #1, a new physical event designed to re-establish personal, high-impact 1-to-1 relationships between video game developers, media, and content creators. Taking place in London on Thursday, November 26, 2026, the debut showcase serves as a dedicated preview platform for games launching in the next 12 months.
The Pre-Show addresses widespread fatigue with all-digital showcases, which have diluted meaningful interaction and hands-on discovery across the industry and focused coverage around season festivals, The Pre-Show strips away friction. It brings game makers into direct, face-to-face contact with over 150 top-tier tastemakers-including specialist and mainstream journalists alongside content creators.
“Our industry has become too reliant on digital broadcasts and remote previews, which ultimately reduce authentic engagement for both creators and journalists,” said Gareth Williams, Co-Founder at PressEngine. “Digital streams cannot replace the spark of sitting side-by-side with a developer, playing a build, and building rapport and relationships. The Pre-Show is built specifically around relationship-building and discovery, with every game given equal exposure.”
Exhibitors benefit from a turnkey, plug-and-play setup to maximise time with attendees with a low cost, high-return ethos: ‘Just bring the game.’
Media & Creator Registration Now Open
Media and content creators can register their interest and apply for access via the sign-up form.
Developer spaces remain limited to preserve intimacy and high-quality access. For inquiries, and partnership opportunities, please visit the event website.