The Mouse Mansion Company Partners with CCG Companies B.V. to Scale Sam & Julia Arts & Crafts Worldwide
The Mouse Mansion Company (TMMC), creator of the much-loved Sam & Julia universe, today announces a strategic partnership with CCG Companies, under the brand Bambolino Toys (CCG), effective 1 January 2026.
From this year, CCG will take over production of TMMC’s core arts & crafts range, including the Build Your Own Mouse Mansion craft sets and matching plush dolls.Through this partnership, TMMC and CCG will work together to broaden the product range and grow its retail presence, combining TMMC’s creative, story-led brand with CCG’s international production capabilities and retail expertise.
An optimised and refreshed range will launch from September 2026, featuring new product introductions including complete room kits to create your own Mouse Mansion, mini scene kits, and polymer clay kits with everything needed to create miniature accessories and details.
Leonie Oehmen, General Manager Bambolino Toys says: “CCG continues to look for opportunities to expand its product range with international brands, and Sam & Julia is a strong example of that ambition. The two best of friends mice experience both small and big adventures and, despite their differences, quickly become inseparable and the very best of friends. That spirit mirrors CCG’s approach to partnerships: as Sam & Julia bring out the best in each other, CCG sees this brand as a natural fit within its creative world; two parties coming together to build something special.”
“We are proud to welcome Sam & Julia to our portfolio. These two little mice represent a timeless story of friendship and imagination, and we see significant international potential in this brand,” adds Serge van der Hooft, CEO of CCG Companies.
“Long-term, mutually beneficial partnerships are at the heart of The Mouse Mansion Company, and this collaboration with CCG ticks all boxes,” said Jeannine Lafèbre, Global Licensing & Partnerships, The Mouse Mansion Company. “It also creates exciting opportunities to expand the range and reach new audiences internationally.”
Manita Schaapman, Creative Director, The Mouse Mansion Company added: “We will remain closely involved in every creative decision and, together, we can bring the Mouse Mansion to many more families around the world.”
“This partnership enables us to accelerate our growth strategy and keep pace with the developments we are rolling out globally,” said Ian Schaapman, CEO, The Mouse Mansion Company.