Once Upon a Time and Plan of Attack Join Forces to Offer Full Spectrum Marketing Solution for Video Games
Plan of Attack, an international video games PR agency, and full service marketing agency, Once Upon a Time, announce a strategic partnership that will provide a one-stop shop for video game developers and publishers of all sizes to bring their games to market. From strategy and analytics, to creatives, activations and execution in markets around the world, the new partnership promises a complete 360-degree answer to all promotional needs.
“Once Upon A Time are delighted to announce our new partnership with Plan of Attack, an international video games PR agency with a long and successful history of promoting video games of all sizes across Europe, North America and beyond,” said Chris Collins, Managing Partner (Gaming) at Once Upon a Time. “The partnership demonstrates Once Upon A Time’s commitment to providing the best go-to-market solutions for our gaming clients. Plan Of Attack’s expertise in PR, influencer activations and social management will enhance and compliment Once Upon A Time’s existing capabilities and provide our clients with exciting new opportunities.”
“With our international team and partners, Plan of Attack have always had the goal of providing a single stop communications solution for game publishers and developers of all sizes across the globe. Now teaming up with a full service powerhouse like Once Upon a Time gives us the ability to take our marketing solution to the next level,” said Audra McIver, Co-Founder at Plan of Attack. “We are honored to partner with Once Upon a Time and very excited about what the future holds.”