Mattel163 Digital Games Portfolio Surpasses 550 Million Players Worldwide
Global game developer and publisher Mattel163 today announced it has grown its community to over 550 million players worldwide across all its digital games. With more than 65 billion matches played to date, it marks a major achievement for the company.
Highlights of the past year include the digital expansion of the UNO franchise, with the launch of new titles UNO: Arcade Edition™ and UNO Wonder™, alongside exciting crossover events and gameplay featuring beloved IPs like Peanuts and Sanrio characters across its games. Now, Mattel163 is celebrating UNO! Mobile’s 7th anniversary, with a special puzzle event and over 100 in-game decorations.
UNO! Mobile 7th Anniversary Celebrations
From now until January 25th, players can celebrate UNO! Mobile’s 7th anniversary with a new special puzzle event, where players can collect memory fragments by playing UNO matches. These fragments unlock major milestones in the game’s history, including its global launch, the debut of the first game pass and card collection, and its inaugural in-game tournament. Players who complete the event will be rewarded with a stunning 7th anniversary scene!
What's more, until February 1st, players can exchange over 100 nostalgic and stunning decorations in the anniversary shop by engaging in anniversary tasks. These include avatar frames, filters, and more to celebrate the game's growth and its thriving community of over 500 million lifetime players worldwide across all platforms, who have played over 35 billion matches in UNO! Mobile.
Launch of New UNO Digital Games to Expand the Fun
Mattel163 strengthened its global presence in 2025 by expanding the UNO franchise fun with new digital games. Following the launch of UNO: Arcade Edition in June 2025, the company launched its second UNO app UNO Wonder on the App Store and Google Play in September 2025.
Designed for the casual gaming market, UNO Wonder offers a fresh mobile experience through an exciting global cruise adventure, featuring over 3,000 UNO levels and new UNO cards set against iconic landmarks. With the flexibility to play anytime, anywhere-even offline-the game quickly became a smash hit, ranking #2 on the US App Store's top free games chart at launch.
Devin Nambiar, COO of Mattel163, comments, “2025 has been a fulfilling year for Mattel163, as we expanded the UNO digital game portfolio and introduced new gameplay and content across all titles. Recognizing that many casual players prefer to enjoy UNO at their own pace, without the limitations of real-time online battles, we launched our second app, UNO Wonder. With two unique, on-the-go UNO experiences, Mattel163 is poised to continue expanding its reach and attracting more players. In 2026, we’ll focus on delivering even higher-quality experiences and content through our games and community.”
Amy Huang, CEO of Mattel163, adds, “The true highlights belong to our global community. Reaching these remarkable player and match milestones is a fantastic achievement! This milestone will continue to fuel our commitment to connecting the world through play. As we celebrate the 7th anniversary of our first game, UNO! Mobile, I’m excited for what lies ahead and look forward to bringing even more fun in 2026 with new IPs, innovative gameplay, and exciting partnerships across platforms.”