Love and Deepspace Celebrates 80 Million Players With Immersive New York City Pop-Up Event
Love and Deepspace, the sci-fi romance title from Infold Games, will celebrate its second anniversary with a limited-time pop-up event in Manhattan from January 16-18, 2026. The event coincides with the game’s latest in-game version update and arrives as Love and Deepspace surpasses 80 million players worldwide, marking a major milestone for the franchise.
Designed as the centerpiece of the game’s global anniversary campaign, the New York City activation brings Love and Deepspace into a real-world setting for players, media, and creators across the U.S. East Coast. Since its launch, the title has continued to scale rapidly, achieving 20.5% year-on-year growth in daily active users and demonstrating sustained momentum across global markets.
That growth has translated into chart-topping performance worldwide. Love and Deepspace has topped the App Store Top-Grossing charts in 41 countries and regions, spanning key markets across China, Europe, North America, and Japan, and has also reached No.1 on the App Store Free chart in 29 countries and regions, underscoring both its commercial success and broad player appeal.
Spanning approximately 5,000 square feet, the Manhattan pop-up transforms its venue into a cinematic sci-fi environment inspired by the game’s universe and characters. The experience is anchored by a 270-degree immersive light and sound installation, surrounding guests with cosmic visuals and synchronized audio that reflect the scale, emotion, and production values that have helped the title reach tens of millions of players worldwide.
The experience continues through a star-themed exhibition corridor featuring life-size standees of the game’s five love interests, including thermochromic displays and integrated interactive photo moments. Designed to balance visual impact with smooth guest flow, the corridor draws inspiration from previous international activations while introducing new elements tailored specifically for the New York audience. Dedicated anniversary photo backdrops invite attendees to capture and share their experience as part of the two-year celebration.
With more than 80 million players worldwide, strong year-on-year engagement growth, and chart-topping performance across dozens of global markets, the New York City pop-up serves as both a celebration of Love and Deepspace’s second anniversary and a statement of the franchise’s expanding cultural footprint.