King of Retail 2 Hits EA-Build Your Empire Today
The store’s stocked, floors are spotless, and the registers are open. The sequel to the cult hit management sim reinvents the entrepreneurial experience, offering an ambitious, overhauled take on the challenges of building a retail empire from scratch.
This isn’t just a store-this is your empire. Whether you’re selling fashion, electronics, groceries, or dreams, every shelf, staff member, and shopper is part of a dynamic simulation that reacts to your decisions in real time.
WHAT MAKES KING OF RETAIL 2 DIFFERENT?
Retail, Rewired
Built from the ground up with new systems and technology, King of Retail 2 delivers a highly immersive simulation with expanded economic layers, smarter AI, and visual improvements across the aisle.
Strategic Depth Meets Creative Freedom
Choose your niche, source your inventory, set pricing strategies, and shape customer perception through branding and marketing. Then bring your vision to life with the most robust design tools in the genre.
Live the Hustle
The simulation never stops. You’re on the ground floor solving real-time problems, managing moods, keeping stock moving, and sometimes putting out fires-literally.
Not Just Staff
Employees have lives, attitudes, and ambitions. Some are easygoing, others are one bad shift away from walking out. Handle HR with care if you want to keep business smooth.
Early Access = Your Impact
The Early Access version lays the groundwork for a growing platform. Player feedback will directly influence updates, features, and long-term development goals.
King of Retail 2 invites you to build, lead, and survive the frontlines of modern business. Whether you're designing the perfect boutique or navigating peak-hour madness, no two days or decisions are ever the same.
Available now in Early Access on Steam and Epic Games. Wishlist and dive in today.