King of Retail 2 Launching 22nd of May

Those shelves won’t restock themselves!
King of Retail - 2 arrives in Early Access on May 22, giving both seasoned store owners and first-time entrepreneurs the keys to their kingdom.
From the creative minds behind the genre-defining cult classic management sim King of Retail, King of Retail 2 takes a major step forward with deeper strategy, broader customization & merchandise than ever before. And of course, more employees to yell at!

Whether you’re a first-time entrepreneur or a returning retail tycoon, this Early Access launch is packed with updates designed to reshape your empire from the ground up.

[bWhat’s in store for Early Access?

  • Detailed Staff Management

    • In King of Retail 2, staffing is a strategy game in itself: negotiate contracts, manage moods, and balance personalities to build a dream team (or at least one that doesn’t quit mid-shift). Every decision matters, from who you hire to how you handle conflict.

  • Design Tools That Deliver

    • Build mode offers control over every corner of your store. Cut out custom windows, shape your space with precision, and tailor your layout to your needs. Every detail is yours to define.

  • Reinvent the Way You Shop

    • Run your shop in real time with hands-on gameplay that keeps you close to the chaos. Manage customer flow, solve problems on the fly, and steer your store through the day-to-day madness from the shop floor.

  • Built-In Wiki

    • An integrated in-game knowledge base gives you instant access to guides on everything from product categories to staff dynamics.

  • NPC Variety

    • Watch a diverse cast of customers bring your aisles to life, each with their own quirks, preferences, and unpredictable reactions and behaviours makes your stores feel more alive-and a lot more unpredictable.

This Early Access release focuses on refining the core loop and expanding player options. Some systems are early versions, while others are great improvements from the original. We’re building toward something bigger, and your feedback will help get us there.

The original King of Retail began a trend of retail management sims over the years. However, it remains unique in its depth of detail, deeply involved simulated gameplay, and the incredible layers of customization that let players build truly unique retail experiences.
King of Retail 2 will be available in Early Access. Wishlist it now on Steam.

8. April 2025, von Thore Varga